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Endemol Needs a Fortune To Be 'Heir' To

Friday, March 07, 2003

10:00 PM PT

Most people wouldn't object too strenuously to obtaining a sugar daddy, but for reality show producers Endemol USA it's a matter of need.

The company behind CBS' "Big Brother" and NBC's "Fear Factor" has put out a call for a multi-millionaire individual, or couple, to be part of a proposed reality series called "The Heir."

Said multi-millionaire(s) would be filmed for several weeks meeting a variety of people with the goal of locating the "child they never had." In the end, they would legally adopt their newfound dependent and leave them a substantial piece of wealth upon the future death of the multi-millionaire.

If you've got the dough, and inclination, to take part, call (310) 289-2300, or email TheHeir@endemolusa.tv.